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Communication Matters, by Kory Floyd
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Communication Matters:
Because great communicators are made, not born. Through Communication Matters’ highly interactive program, students learn that our instincts aren’t as good as we think they are and develop the skills needed to become effective communicators. The program prompts students to question their assumptions, helps them to move beyond their personal daily communication experiences, and challenges them to think critically about why and how they communicate in the ways they do. Connect for Communication Matters, Second Edition, reflects our increasingly diverse, interactive, and digital world by using hands-on features. Through an interactive eBook, a suite of student videos for public speaking, and dynamic online activities, students are urged to consider which choices are likely to be effective and which less so. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success. The result: Students are able to internalize core communication principles, adapt their communication behavior more effectively, and actively apply those strategies to all aspects of their lives.- Sales Rank: #37416 in Books
- Published on: 2013-01-14
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .60" w x 8.40" l, 2.10 pounds
- Binding: Paperback
- 480 pages
Most helpful customer reviews
7 of 9 people found the following review helpful.
waste of money
By taylor
Didn't come with the code I need for the class main reason I bought it. So ill have to buy one from the book store thanks alot
0 of 0 people found the following review helpful.
Good book, Better online access
By Joslin
I use this textbook to teach the online sections of my oral communication class. While the textbook itself is a bit dry, the online resources that come along with it in McGraw-Hill Connect are great! I personally prefer the Kindle version of this textbook.
8 of 13 people found the following review helpful.
Terrible book
By Addicuss
I can sum up this book with the following excerpt. This is the introduction to a section on nonverbal communication chapter:
":IN the CBS comedy series The big Bang Theory, Sheldon Cooper is a theoretical physicist at Caltech who shares an apartment with his friend and colleague, Leonard Hofstadter. Despite having two doctoral degrees and being at the top of his professional field, Cooper is inept in most social situations. He does not understand many social conventions such as the rules of politeness, and has little ability to interpret other people's emotions... In all, Cooper is not a particularly skilled nonverbal communicator." It then goes on to say Sheldon should read this book, and goes into nonverbal communication. Sheldon is never heard from again.
Am I the only one that doesn't see what the HELL the above has to do with nonverbal communication??? This basically sums up the book in a nutshell. The book is loaded with pop culture references, from Kanye to Tebow to Family Guy. I think they are designed to keep young college students interested in the material by presenting things that are relevant to them. The problem is the book does nothing with the references. It merely throws them out there and yells "Hey I'm cool and hip I know what you kids are all about these days with your dubitystep and your rap videos" but then does absolutely nothing to link this to any of the subject matter. It's the textbook equivalent of a teacher walking into class and saying "Yo Yo kids Jay Z is Dope right! But not as dope as quadratic equations YEAH BOY!!" *cross arms turns cap around*,
Look I dont fault it for doing this, or even doing this so transparently, but for the love of god use the references in a way that makes sense. Where are the examples of sheldon being a poor nonverbal communicator. where are the screencaps of Penny looking visibly disgusted by Sheldon and Sheldon being completely oblivious to her facial expressions.
If youre going to use a gimmick to lure readers, follow through. I think maybe you arrogantly assumed that the target audience for this is so stupid they won't notice references hanging in the air completely unrelated to anything the book. But believe it or not college students are a smart bunch and many of us see through your lazy writing.
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