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Design Thinking Methodology Book, by Emrah Yayici
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This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative
�
- products;
- technologies;
- services;
- business models;
- marketing ideas;
- processes;
- spaces; and
- solutions for diverse business, social, and everyday challenges.
� It includes easily applicable design thinking techniques, such as
�
- HMW questions,
- personas,
- mind mapping,
- empathy mapping,
- affinity diagram,
- value-proposition canvas,
- storyboard,
- cause-and-effect diagram,
- brainstorming,
- brain dumps,
- reverse brainstorming,
- benchmarking,
- journey map, and
- prototyping.
� A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including
�
- project managers and IT specialists,
- innovation teams,
- marketing professionals and brand managers,
- product managers,
- designers,
- consultants,
- strategic planning experts,
- C-level executives, and architects.
� The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as
�
- creativity,
- thinking out of the box,
- empathy,
- visual thinking,
- observation,
- asking the right questions, and
- pattern recognition.
� It also describes how to apply design thinking and lean and agile methodologies together.
- Sales Rank: #39012 in Books
- Published on: 2016-12-14
- Original language: English
- Dimensions: 9.61" h x .27" w x 6.69" l,
- Binding: Paperback
- 116 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Informative and effective
By Amazon Customer
This book was helpful and easy to read. It explains the stages of the methodology and techniques used in each stage. I highly recommend it to people who wish to learn about design thinking and to apply it on their project. In addition, artful thinking perspectives has provided a different approach to my business life.
0 of 0 people found the following review helpful.
Very easy to read but lost interest half-way through
By Amazon Customer
Read this book on a plane trip. Very easy to read but lost interest half-way through. Author over utilizes quotes and I didn't really gain as much insightful knowledge as I had hoped. A couple takeaways but not much.
0 of 0 people found the following review helpful.
Inspring!
By Amazon Customer
Really inspring book! It really brings a new perspective to Design Thinking... I also like the Artful Thinking mindset which is very cleverly connected to the methodology...
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